Justin examines how entrepreneurs often try to follow the path of successful people (almost religiously). The hope is that getting the "secret sauce" will help them achieve the same success as their heroes. Is it true?
Referencing the "cult of personality:"
People are buying products thinking that if they can get someone's secret sauce, they can re-create that person's success.
Adam Clark said:
In our culture, the independent entrepreneur is like the Marlboro Man. Everyone wants to be that guy.
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